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Rick Nielsen • Co-Owner
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Karen Nielsen • Co-Owner
"Her biggest asset to the team is teaching us patience, as her go-to line is slow and steady" - Andy Roiniotis.
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Andrew Roiniotis • Vice President and Director
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THE PITCH
ROCK'N Vodka is a multi-award-winning brand that is co-owned by Rock n' Roll Hall of Famer Rick Nielsen of Cheap Trick. Our vodka is made from 100%, non-GMO, and gluten-free sugarcane, making it one of the few sugarcane vodkas in the world. In 2022, we doubled our retail locations and increased our sales by 84.1%, with placements in major retailers and partnerships with major distributors. With major growth in sales and social media engagement, we plan to continue to open up to new markets into 2023.
We make fun and unique vodka that grabs the attention of consumers by using 100% non-GMO and gluten free sugar cane. Our founders Andy Roiniotis and Denny Trakas have been partners for 18 years, with a background in the restaurant hospitality business, and have successfully flipped 5 restaurants. We sell ROCK'N Vodka to distributors who then sell to retailers, and also sell both the vodka and merchandise directly to consumers from our website, including a crypto payment option!
The Problem
Vodka is a delicious, versatile favorite amongst spirits, but currently the bourbon and tequila markets dominate the specialty spirit category. We know that with a little innovation, vodka holds the same potential, and we are here to get people excited about vodka again!
While developing our product, we realized that although sugar cane rums are quite common, many people still have not heard of sugarcane vodka. That’s where ROCK’N comes in.
The Solution
Our vodka is made from 100%, non-GMO, and gluten-free sugarcane, making it one of the few sugarcane vodkas in the world. Its smooth, distinctive, and delicious taste makes it great to sip on the rocks, add to a drink, or use when cooking. It is distilled 4 times, with no sugar added after distillation, and is both gluten-free and vegan-friendly. Even people who dislike vodka have reported that they were pleasantly surprised by our product, and would choose to drink it!
*These testimonials may not represent other customers' experiences and are not a guarantee of future performance or success.
The Market
Sugarcane vodkas are a special niche appealing to both loyal vodka drinkers and partisans of any alcoholic beverage. Our current retail markets include California, Florida, Georgia, Illinois, Iowa, Nevada, Oklahoma, Texas, Washington, Wisconsin, and Alberta and British Columbia in Canada.
Being one of only a few sugarcane vodkas in the world, our unique flavor sets us apart. We are currently in a unique position for growth, as many restaurants, bars, and retailers are removing all Russian vodkas due to current world events.
Our Traction
As a celebrity-owned brand gaining increasing global recognition, we have an edge on the competition thanks to our promotions by co-owners Rick Nielsen, Daxx Nielsen, and Miles Nielsen. We have received numerous endorsements from celebrities and influencers like Sammy Hagar, Shannon MacDonald, Corey Anderson, and Rulon Gardner.
Our sales increased by 84.10% in 2022, with e-commerce sales increasing by 1,054%. We had over 15 million impressions on Facebook, Instagram, and YouTube alone in 2022. Our Facebook followers grew over 800% in 2022 to 32,000+ fans.
ROCK’N Vodka was featured in Forbes as the Double Gold Winner at the New York International Spirits Competition in 2021, and won Silver at the World Spirits Competition in San Francisco in the same year. In 2022, ROCK'N Vodka also won the Double Gold for packaging and design and the Gold award for taste at the PR%F Awards, the Silver award at the US Spirits Awards, and the Silver award at the Bartender Spirits Competition. We are officially trademarked in the United States, with a pending trademark in Canada.
Why Invest
Our goal is to make ROCK’N Vodka a household name and easily accessible to every consumer in any environment. We have already formed partnerships with iconic brands and top-tier distributors, and the current events of today put us in a unique position for significant market capture, as an increasing number of bars, restaurants and retailers opt for American vodka. This fundraise will be used to increase our growth rate through higher-budgeted marketing, hiring sales representatives in every market, incentives for distributor sales representatives, and more POS and merchandise. We hope you’ll be a part of our success story!
*These testimonials may not represent other investors' experiences and are not a guarantee of future performance or success.
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based Perks:
Friends and Family Early Birds
Invest within the first 48 hours and receive additional 15% bonus shares
Super Early Bird Bonus
Invest within the first week and receive an additional 10% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an additional 5% bonus shares
Loyalty Bonus
Previous investors and individuals who were waitlisted in our previous campaign will receive 20% bonus shares
Amount-Based Perks:
$1,000+ | Tier 1
Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch
$5,000+ | Tier 2
Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items
$10,000+ | Tier 3
Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World’s Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK’N merch + previous Tier items
$25,000+ | Tier 4
Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items
$50,000+ | Tier 5
Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items
$100,000+ | Tier 6
Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.
Disclaimer: The VIP Grand Opening and the other perks are subject to change dependent on the climate of national restrictions. An equal value event or other perk will be available to those who qualify as a contingent option. All accommodations, excluding travel, will be covered by ROCK’N Vodka for the VIP Grand Opening. The date of the event is yet to be determined. The “Collector’s Edition” bottle from ROCK’N Vodka is not available to non-U.S. investors and residents of Illinois, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Tennessee, and Utah. The bottle will also require an adult signature from someone above the age of 21 to sign off upon delivery.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of “audience-based” bonuses.
If a company offers an “audience-based” bonus, this bonus only will stack with any other bonus you are eligible for. An “audience-based” bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus.
For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer’s bonus would receive an aggregate of 20% bonus shares.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Bella Rio Consulting, Inc. dba ROCK'N Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Series B at $1.90 per share, you will receive 110 Preferred Series B, meaning you'll own 110 shares for $190. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
03.12.25
Next Tuesday, Rick Nielsen and ROCK'N VP Andy Rio will be in the podcast studio! We can't wait to share exactly what for, but we'll also be doing a recorded Q&A and we want all of you to provide the questions!
Just post a comment to our post on Facebook with your question and let us know where you're from (click the link below). During the podcast, we'll do the Q&A with Rick and Andy and post a video from the session after. Feel free to ask any questions about ROCK'N Vodka, our upcoming new bourbon, the investment opportunity, or even just Rick's history with Cheap Trick!
Comment your question here: https://www.facebook.com/share/p/1AEotTmeU7/
02.28.25
In Celebration of Rick Nielsen's 5-Year Anniversary with ROCK'N Vodka and our new joint venture with Kennay Farms Distilling, we are offering everyone the chance to get our new "Angel's Share" Bourbon, a super exclusive, limited-edition bourbon where only 200 bottles will not only ever be produced, but they can't ever be recreated!
The "Angel's Share" bourbon will be the first bottles ever produced under a brand created by our investors, with the bourbon spirit picked by connoisseurs, investors, and Rick Nielsen himself. Each bottle will be numbered out of 200 and signed by Rick Nielsen, with Rick even serenading the bourbon (while still in the barrel) by playing a guitar to it. This bourbon will have a unique profile that can never be exactly recreated, just as the "first ever bottles" can never be recreated! Every bourbon barrel creates a slightly different flavor profile as there are multiple factors that affect the spirit, and because of this, the bourbon for the "Angel's Share" can never be perfectly recreated!
All qualifying investors will be invited to an exclusive event held at our new distillery, Kennay Farms Distilling, to personally receive their "Angel's Share" bourbon, get a tour of the facility, hang out with Rick Nielsen and the ROCK'N Team, and participate in the "Devil's Cut" auction.
The barrel chosen for the "Angel's Share" bourbon will be hand-painted by Shannon MacDonald, the World's Greatest Beatles Artist, with a design that matches the winning label of the bourbon. All qualifying investors will be able to participate in a live auction for the empty barrel, called the "Devil's Cut" auction, where all net proceeds will be given to a 501(c)(3) charity.
To all existing investors: You have the option to setup your bank account to receive automatic disbursements in the event of a dividend or other payout issuance. You may have the option to receive payouts if declared by the company, subject to performance and applicable regulations.
To learn more, visit: https://www.rocknvodkas.com/invest
02.06.25
In Celebration of Rick Nielsen's 5 Year Anniversary with ROCK'N Vodka and our new joint venture with Kennay Farms Distilling, we are offering incredible new bonuses for our investors! Learn more and watch through our video to get a detailed explanation on our Investor Relations Page on Facebook: https://www.facebook.com/groups/rocknvodkainvestorrelations
01.29.25
MUST SEE NEWS: A Promising Joint Venture Unveiled
Bella Rio Consulting, Inc. D.B.A. ROCK'N Vodka has executed a joint venture agreement with an additional distillery, and we were just given the keys to this amazing opportunity and facility! ROCK'N Vodka has partnered with Kennay Farms Distilling in Illinois, the largest craft distillery in the state with a 30,000 sq ft facility and over $6 Million in inventory. Through this joint venture, ROCK'N gains:
What exactly does this mean for ROCK'N Vodka?
Though this joint venture, Kennay Farms' products are absorbed into ROCK'N Vodka's portfolio. By expanding our product line-up to bourbons (the top trending spirit in the market) and other spirits, we are able to capitalize and earn revenue on additional sales. The facility itself is open to ROCK'N Vodka.
This agreement, which includes a multi-million dollar facility, along with millions worth of inventory (all of Kennay's tangible assets), has been added to ROCK'N Vodka's valuation. In the event of an acquisition, which would be spearheaded by the ROCK'N team, Kennay Farms Distillery will be included in the sale, thus potentially increasing the value and profit of our share.
Thanks to our history with ROCK'N Vodka, we already have multiple leads across the nation interested in purchasing the bourbons, as well as both accounts, suppliers, and celebrities with a major interest in white labeling their brands through our joint venture.
The possibilities of this joint venture are endless, and we're still only scratching the surface of our ideas. This was made possible in large part due to you, our investors. Thanks to your continued support, our team has been able to develop the systems that helped us close on this deal.
We have an extremely exciting update about this joint venture already, which we'll fully announce next week. So stay tuned, as you could be a part of history and be one of the first to own your very own extremely limited-edition, first-ever "Angel's Share!"
Get News First by Joining Our Investor Relations Group on Facebook: https://www.facebook.com/groups/rocknvodkainvestorrelations
01.02.25
Happy New Year! Thanks for joining ROCK'N Vodka in 2024! We're so excited for the New Year and all it has to bring, and we just know that you're going to love everything we're bringing to it!
Today is the last day to subscribe to ROCK'N Vodka on Facebook to enter our ROCK'N Vodka Red giveaway. We'll be drawing and announcing the winner tomorrow. So enter while you still can: https://www.facebook.com/rocknvodkas/subscribe/
ROCK'N Vodka Red is a super exclusive bottle, with only 70 ever produced. The "red" color was designed by SHANNON, the World's Greatest Beatle's Artist. Don't miss your chance to be one of the select owners of a ROCK'N Vodka Red Bottle!
12.26.24
Merry Christmas from the team at ROCK'N Vodka!
ROCK’N Vodka has received 97 points in the Masked tasting, gaining a Double Gold medal, and has also received a Double Gold medal in the Unmasked design competition from the PR%F Awards this year!
Visit ROCK'N Vodka to see some other updates: https://www.rocknvodkas.com/
12.20.24
On January 2, we will be randomly selecting and announcing the winner of this highly-limited-edition bottle of ROCK'N Vodka! Only 70 total bottles were produced, most have been claimed, and you can join the exclusive club of ROCK'N Red owners!
How do you enter the drawing to win? All you have to do is subscribe to ROCK'N Vodka on Facebook! Head to the top of our page and click that subscribe button to start your sign up: https://www.facebook.com/share/HT4zRdKp9QPHyeP6/?mibextid=wwXIfr
We only have a few dozen subscribers at this time, so everyone still has a pretty high chance of winning as only our Facebook subscribers will be entered into the drawing. And if you don't win this, then don't worry, as we'll be doing a special giveaway with some unique prizes for all of our Facebook subscribers every month! Not only that, but our subscribers regularly get never-before-seen content that won't be shared anywhere else (such as a close-up of Rick Nielsen doing a soundcheck on stage before a show) and even behind-the-scenes lives with Rick, Daxx, and the ROCK'N team during events (we may be doing a lot soon before, during, or after our upcoming bottle signings with Rick)!
12.19.24
ROCK'N Vodka is now officially live in both Indiana (through RNDC) and Nevada (through Breakthru Beverage)!
Indiana is a new market that has been launched with one of the largest distributors nationwide, and along with the launch, we have scheduled a Rick Nielsen bottle signing in January! We will provide the details for this signing in another update. This is the first time in ROCK'N Vodka's history that an entire pallet of product was sold to an account before it had even landed at our distributor's warehouse!
While Nevada was an already active market, we have upgraded distributors (again to one of the most prominent distributors in the market) in order to provide better service and distribution capabilities to accounts and consumers.
You can help ROCK'N Vodka grow in both markets by asking your favorite retail store or restaurant/bar to bring in ROCK'N! It's as easy as:
1. Ask the store if they can carry ROCK'N Vodka.
2. Let them know it is distributed by our respective distributor and that they can order online at:
To our knowledge, we are the first and only brand that processes orders for accounts and sends the data in real-time to distributor partners! This is the system that has been consistently called "game-changing" in the industry!
12.11.24
ROCK'N Vodka is celebrating its 5-Year Anniversary tomorrow, December 11! We can't believe it's already been 5 years since ROCK'N first hit the shelves in Northern Illinois, and now it's been made available in over 2,200 accounts throughout North America and soon to be in Europe!
To celebrate our 5-Year Anniversary, we are doing a special limited-time deal for FREE SHIPPING on 4+ ROCK'N Vodka bottle orders at: https://www.rocknvodkas.com/shop. Use code FREESHIPPING at checkout to get the deal!
We've also created a lot of new merchandise, including collaborative merch with The Angry Bartender, noise-cancelling headphones, water bottles, apparel, and more!
12.06.24
Thank you to our StartEngine Investors & Followers for believing in our brand. We have expanded our footprint for delivery!
For Our 5 Year Anniversary we have a FREE SHIPPING available for you that expires on December 11th. If you are interested in taking advantage of this offer please click here: https://www.rocknvodkas.com/shop
12.02.24
Don't miss out on ROCK'N Vodka's limited-time Black Friday | Cyber Monday deals! All investors have been given a 25% discount code on all merch. Our Facebook subscribers will get a 15% discount code, and all others will still get a 10% discount code. FREE SHIPPING ON EVERYTHING.
This deal ends on December 2 at 11:59 PM, so don't miss out!
Check out our special deals now: https://www.rocknvodkas.com/shop
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
Tier 1
Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch
Tier 2
Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items
Tier 3
Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World’s Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK’N merch + previous Tier items
Tier 4
Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items
Tier 5
Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items
Tier 6
Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.
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Cancel anytime before 48 hours before a rolling close or the offering end date.
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Derek Carr
a year ago
When will the rewards be sent out ? I invested in December and haven't seen anything come through yet.
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