GET A PIECE OF PURITY COFFEE

Join the Purity Partnership

Founded in 2016, Purity Coffee is dedicated to improving the world's health through coffee. We have generated over $50M in lifetime sales through our relentless commitment to producing the healthiest and most sustainably-grown coffee possible. Discover what over 28,000 subscribers already have - that your daily ritual can improve how you feel and save the environment at the same time.

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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
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$952,177.50 Raised

REASONS TO INVEST

* Historical performance is not a guarantee of future performance or success

DIVIDENDS ARE NOT GUARANTEED AND MAY BE DECLARED AT THE SOLE DISCRETION OF THE BOARD OF DIRECTORS, INCLUDING EXCLUSIVELY FOR ONE CLASS OF STOCK. POTENTIAL INVESTORS SHOULD REVIEW THE COMPANY SECURITIES AND RISK FACTORS SECTIONS OF THE FORM C FOR MORE INFORMATION.

TEAM

Andrew Salisbury

Andrew Salisbury • Chief Executive Officer, Board Member

Andrew Salisbury, founder and CEO of Purity Coffee, believes healthier coffee is key to wellness, performance, and longevity. Drawing on his experience, he created a meticulous process to make the healthiest coffee. Purity Coffee bridges the gap between coffee's benefits and public perception, advocating for its role in reducing health risks and promoting longevity.

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Greg Bray

Greg Bray • Chief Financial Officer

A CFO with +30 years of finance and leadership experience. A trusted executive who excels at business analysis, planning, leadership and value creation. Serves as fractional CFO for numerous companies in a range of industries. Holds an MBA (Wake Forest) and a BS-Finance (Univ South Alabama).

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Ricardo Pereira

Ricardo Pereira • Chief Business Development Officer

Ricardo Pereira has been a key supporter of Purity Coffee since 2015, initially through his role at Ally Coffee. With extensive experience in global commodity regulations and trading, Ricardo has built strong relationships with coffee producers and roasters worldwide. He played a vital role in establishing Ally offices across several continents, expanding networks within the coffee industry. Ricardo's credibility in the specialty coffee sector is unmatched, often sought after as a speaker at global conferences. As a licensed Q-grader and fluent in three languages, Ricardo brings both expertise and versatility to his work.

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ABOUT

HEADQUARTERS
1010 E North St Suite B3
Greenville, SC 29601-3150
WEBSITE
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Founded in 2016, Purity Coffee is dedicated to improving the world's health through coffee. We have generated over $50M in lifetime sales through our relentless commitment to producing the healthiest and most sustainably-grown coffee possible. Discover what over 28,000 subscribers already have - that your daily ritual can improve how you feel and save the environment at the same time.

TERMS

Purity Coffee
Overview
PRICE PER SHARE
$6.14
DEADLINE
May. 1, 2025 at 6:59 AM UTC
VALUATION
$77.48M
FUNDING GOAL
$15K - $1.23M
Breakdown
MIN INVESTMENT
$497.34
MAX INVESTMENT
$1,234,999.60
MIN NUMBER OF SHARES OFFERED
2,442
MAX NUMBER OF SHARES OFFERED
201,140
OFFERING TYPE
Equity
SHARES OFFERED
Class B Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Loyalty Bonus

All active affiliates who have referred 3 or more orders in the past 90 days (as of 8/16/2024), Gold & Platinum level loyalty program members (as of 8/16/2024), and friends and family will receive 5% bonus shares.

Testing the Waters Reservations Page Bonus

Reservation Holders in the StartEngine Reservations Page will receive 5% bonus shares.

Time-Based Perks

Early Bird 1: Invest $1,000+ within the first 24 hrs and receive 10% bonus shares.

Early Bird 2: Invest $1,000+ within the first 72 hrs and receive 7% bonus shares.

Early Bird 3: Invest $1,000+ within the first 2 weeks and receive 5% bonus shares.

Flash Perk 1: Invest $1,000+ between days 30-35 and receive 2% bonus shares.

Flash Perk 2: Invest $2,500+ between days 30-35 and receive 5% bonus shares.

Flash Perk 3: Invest $1,000+ between days 60-65 and receive 2% bonus shares.

Flash Perk 4: Invest $2,500+ between days 60-65 and receive 5% bonus shares.

Amount-Based Perks

Tier 1 Perk: Invest $500+ and receive a $25 coffee credit.

Tier 2 Perk: Invest $1,000+ and receive a Bag of Founder’s Roast + $50 coffee credit.

Tier 3 Perk: Invest $2,500+ and receive 2 bags of Founder’s Roast + $150 coffee credit.

Tier 4 Perk: Invest $5,000+ and receive 2 bags of Founder's Roast + Investor Gift Pack + free 6-month subscription + 3% bonus shares.

Tier 5 Perk: Invest $10,000+ and receive 4 bags of Founder’s Roast + Investor Gift Pack + free 1-year subscription + 5% bonus shares.

Tier 6 Perk: Invest $25,000+ and receive 4 bags of Founder’s Roast + 2 bags of Gesha + Premium Investor Bundle + free 1-year subscription + 7% bonus shares.

Tier 7 Perk: Invest $50,000+ and receive 4 bags of Founder’s Roast + 2 bags of Gesha + Premium Investor Bundle + free 1-year subscription + (5) $100 gift cards + 10% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed. Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Venture Club Bonus

Purity Coffee Inc will offer 10% additional bonus shares for all investments that are committed by investors who are eligible for the StartEngine Venture Club.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $6.14 / share, you will receive 110 shares of Class B Common Stock, meaning you’ll own 110 shares for $614. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor’s eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed. Eligible investors will also receive the Venture Club Bonus, Testing the Waters Bonus, and the Loyalty Bonus in addition to the aforementioned bonus.

ALL UPDATES

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.

10%

Stack Venture Club & Rewards!

Members get an extra 10% shares in addition to rewards below!

Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

FAQ Timeline

WHY STARTENGINE?

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REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

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SECURE

Your info is your info. We take pride in keeping it that way!

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DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

FAQS

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$952,177.50
INVESTORS
459
MIN INVEST
$497.34
VALUATION
$77.48M
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Most Funded

Top 15 in amount raised on StartEngine

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Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.

Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary LLC (“SE Primary”), a broker-dealer registered with the SEC and FINRA / SIPC. You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system (ATS) regulated by the SEC and operated by SE Primary. SE Primary is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

StartEngine facilitates three types of primary offerings:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice concerning any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy, or completeness of any information. Neither StartEngine nor any of its officers, directors, agents, and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment. See additional general disclosures here.

By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors

Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.

StartEngine Marketplace

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC.

StartEngine Secondary (“SE Secondary”) is our investor trading platform. SE Secondary is an SEC-registered Alternative Trading System (“ATS”) operated by SE Primary that matches orders for buyers and sellers of securities. It allows investors to trade shares purchased through Regulation A+, Regulation Crowdfunding, or Regulation D for companies who have engaged StartEngine Secure LLC as their transfer agent. The term “Rapid,” when used in relation to transactions on SE Marketplace, specifically refers to transactions that are facilitated on SE Secondary, This is because, unlike with trades on the StartEngine Bulletin Board (“SE BB”), trades on SE Secondary are executed the moment that they are matched.

StartEngine Bulletin Board (“SE BB”) is a bulletin board platform on which users can indicate to each other their interest to buy or sell shares of private companies that previously executed Reg CF or Reg A offerings not necessarily through SE Primary. As a bulletin board platform, SE BB provides a venue for investors to access information about such private company offerings and connect with potential sellers. All investment opportunities on SE BB are based on indicated interest from sellers and will need to be confirmed. Even if parties express mutual interest to enter into a trade on SE BB, a trade will not immediately result because execution is subject to additional contingencies, including among others, effecting of the transfer of the shares from the potential seller to the potential buyer by the issuer and/or transfer agent. SE BB is distinct and separate from SE Secondary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. By contrast, under SE BB, SE Primary assists with the facilitation of a potential resulting trade off platform including, by among other things, approaching the issuer and other necessary parties in relation to the potential transaction. The term “Extended”, when used in relation to transactions on SE Marketplace denotes that these transactions are conducted via SE BB, and that these transactions may involve longer processing times compared to SE Secondary for the above-stated reasons.

Even if a security is qualified to be displayed on SE Marketplace, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine. It also does not constitute an endorsement, solicitation or recommendation by StartEngine. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, (2) assist in the determination of the fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.