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* Historical performance is not a guarantee of future performance or success
DIVIDENDS ARE NOT GUARANTEED AND MAY BE DECLARED AT THE SOLE DISCRETION OF THE BOARD OF DIRECTORS, INCLUDING EXCLUSIVELY FOR ONE CLASS OF STOCK. POTENTIAL INVESTORS SHOULD REVIEW THE COMPANY SECURITIES AND RISK FACTORS SECTIONS OF THE FORM C FOR MORE INFORMATION.
Andrew Salisbury • Chief Executive Officer, Board Member
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Greg Bray • Chief Financial Officer
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Ricardo Pereira • Chief Business Development Officer
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Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Loyalty Bonus
All active affiliates who have referred 3 or more orders in the past 90 days (as of 8/16/2024), Gold & Platinum level loyalty program members (as of 8/16/2024), and friends and family will receive 5% bonus shares.
Testing the Waters Reservations Page Bonus
Reservation Holders in the StartEngine Reservations Page will receive 5% bonus shares.
Time-Based Perks
Early Bird 1: Invest $1,000+ within the first 24 hrs and receive 10% bonus shares.
Early Bird 2: Invest $1,000+ within the first 72 hrs and receive 7% bonus shares.
Early Bird 3: Invest $1,000+ within the first 2 weeks and receive 5% bonus shares.
Flash Perk 1: Invest $1,000+ between days 30-35 and receive 2% bonus shares.
Flash Perk 2: Invest $2,500+ between days 30-35 and receive 5% bonus shares.
Flash Perk 3: Invest $1,000+ between days 60-65 and receive 2% bonus shares.
Flash Perk 4: Invest $2,500+ between days 60-65 and receive 5% bonus shares.
Amount-Based Perks
Tier 1 Perk: Invest $500+ and receive a $25 coffee credit.
Tier 2 Perk: Invest $1,000+ and receive a Bag of Founder’s Roast + $50 coffee credit.
Tier 3 Perk: Invest $2,500+ and receive 2 bags of Founder’s Roast + $150 coffee credit.
Tier 4 Perk: Invest $5,000+ and receive 2 bags of Founder's Roast + Investor Gift Pack + free 6-month subscription + 3% bonus shares.
Tier 5 Perk: Invest $10,000+ and receive 4 bags of Founder’s Roast + Investor Gift Pack + free 1-year subscription + 5% bonus shares.
Tier 6 Perk: Invest $25,000+ and receive 4 bags of Founder’s Roast + 2 bags of Gesha + Premium Investor Bundle + free 1-year subscription + 7% bonus shares.
Tier 7 Perk: Invest $50,000+ and receive 4 bags of Founder’s Roast + 2 bags of Gesha + Premium Investor Bundle + free 1-year subscription + (5) $100 gift cards + 10% bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed. Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Venture Club Bonus
Purity Coffee Inc will offer 10% additional bonus shares for all investments that are committed by investors who are eligible for the StartEngine Venture Club.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $6.14 / share, you will receive 110 shares of Class B Common Stock, meaning you’ll own 110 shares for $614. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor’s eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed. Eligible investors will also receive the Venture Club Bonus, Testing the Waters Bonus, and the Loyalty Bonus in addition to the aforementioned bonus.
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
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Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
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